MAHALLYA

  Known to every citizen of Uzbekistan it means and expresses not only the city block. Mahallya is an outstanding notion generalizing many aspects. First of all it is the world of intimated to you people, who live just near you, who are always ready to help and support you in some difficult period of life. Mahallya is the friends, relationship with whom obtained in early childhood and never cease... It is the public opinion which can support and protect the person and his name, but it also can punish if somebody did unseemly act.

  Mahallya - is the bridge between civilizations and epochs, connected patriarchal peculiarities of rural life, when all inhabitants of village know each other, with realities of modern city. It is a kind of democracy with some despotic features created in oriental society.

  There is an astonishing uzbek custom called Hashar - voluntary public mutual aid in any works, then everybody comes to help, some times it take them a few days to built a house.

  Life in Mahallya is always on the view, it insist the people to keep moral cleanliness, to check every step with its conscience, moral sense, because unseemly act, did in conditions when everybody knows each other, will be known to public and will get the suitable grade.

  In general Mahallya is the traditional form of public relations in Uzbekistan. It is a neighbourhood community which dates back to many thousand years of history. Being the centre of family and religious holidays and ceremonies here carefully keep and reproduce from generation to generation the rituals of this holidays.